Purpose-built by insiders. For the firms we spent our careers serving.

We know what it feels like to be on the wrong side of a technology wave.

I started my career as an underwriter — and after automating large parts of my work to save time and improve accuracy, I watched the firm adopt a new system replacing 1,400 of us overnight.

"That experience drove everything that came after. A career spent inside the most complex financial systems in the world — learning how to make technology work for people, not replace them."

After 15 years across JP Morgan, Goldman Sachs, EY, eFront, Apollo, and Ares — mapping 230+ enterprise systems, implementing technology across every major private markets asset class, and sitting on AI committees at top-10 firms — it became clear that the industry was heading toward the same wall it always hits with new technology.

The tools were advancing faster than the infrastructure to govern them. Firms were deploying AI without knowing what they were deploying it into. And regulators were beginning to require accountability that nobody had built yet.

Smpler exists to solve that. Not because it was a market opportunity — because it is the right infrastructure for an industry that manages the retirement savings and pension funds of millions of people.